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Nir Eyal

Nir Eyal is the author of "Hooked: How to Build Habit-Forming Products." Nir has distilled years of research, consulting and practical experience to write a manual for creating products people love. He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.Nir blogs regularly at nirandfar.com

Series

Quotes

D_readerhas quoted2 years ago
Many innovations fail because consumers irrationally overvalue the old while companies irrationally overvalue the new.”
Ian Bytchekhas quoted4 months ago
I discovered that living the life we want requires not only doing the right things; it also requires we stop doing the wrong things that take us off track.
Ian Bytchekhas quoted4 months ago
We need to learn how to avoid distraction. Living the lives we want not only requires doing the right things but also necessitates not doing the things we know we’ll regret.
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