Alex Hormozi

Simply stated, with enough skill, you can become the house.

book is about how to make profitable offers. Specifically, how to reliably turn advertising dollars into (enormous) profits using a combination of pricing, value, guarantees, and naming strategies. I call the proper combination of these components: a Grand Slam Offer.

Their discomfort compounds. And once the discomfort of staying the same surpasses the discomfort of change, they take the leap.