Prabha Karan is an Indian-born author, metaphysicist, engineer, and entrepreneur. He writes non-fiction, with a focus on self-help and trans-scientific thought. Karan is best known for the book Cherish or Perish (2025), which explores the power of the human Intellect. He has spent more than 25 years studying causality, creation, infinity, consciousness, and self-development.
Prabha Karan, a trained engineer, later applied metaphysical methods to his business. This combination brought him material success and shaped his philosophical outlook. He observed that many professionals and thinkers struggled with abstract, non-empirical ideas. “I wrote Cherish or Perish after witnessing how easily people lose control of their lives,” he said, “not from lack of knowledge, but from failing to master their Intellect.”
Cherish or Perish (2025) presents a central message: the disciplined Intellect, not raw intelligence, is the core tool for a fulfilled life. The book argues that without intellectual strength, individuals risk emotional instability, manipulation, and failure. Through clear explanation and real-life examples, Prabha outlines how to develop this inner force and direct one’s life with clarity. One of his favourite sections to write was the end of Chapter 04, titled “It’s Not Too Late to Save Yourself.”
Prabha believes the Intellect must be protected and strengthened through conscious effort. He calls this power “the single thought force within you that transforms your chaotic thoughts into decisive, purposeful action.” He hopes the book serves as both a warning and a guide.
Prabha Karan lives in Dubai with his wife, Rosh.
Photo credit: prabha-karan.com