Cato Hoeben

Shaping the day around what you love doing, enjoying a lifestyle that suits you according to your schedule, one that fits around how you work rather than that of an employer. Or maybe just imagine being able to free up time to spend with your family and friends or choose when you want to take holidays at a moment’s notice.

I had spent almost no time on it, with no market research, no analysis of what was in demand, nor a business plan. I had just dipped a toe in it, and it felt good.

increased their spare time to be with their family, while others have maximised other things they value in their life such as ecology or social work.

if you persevere and make this way work it is empowering,

Democratic
The Lifestyle Entrepreneur way is also democratic, in the way Karl Marx saw workers’ controlling the means of production as being, while the increasingly top down workplace so often is not. Your education, ethnicity, socio-economic background or which school you went to are nobody’s business. If you have the ability to train up in a skill, however basic, quirky, geeky, intellectually off the wall, financially astute or socially valuable, then you have the potential to be a multi-stream earner.