David Airey

If clients are engaged and involved, then they have cocreated. If they have cocreated, then they co-own. If they co-own, they don’t reject the end result.

We’re never satisfied, and we always want an extra day, hour, or minute.

It all goes back to building and maintaining a good relationship—the more comfortable the client feels with the process, the more confidence they have in you as an agency.

This is not to say that you should work for free, but it is usually better to work for little money than not to work at all.

A highly motivated designer will always do a better job than a less motivated one.