David Airey

If clients are engaged and involved, then they have cocreated. If they have cocreated, then they co-own. If they co-own, they don’t reject the end result.

We’re never satisfied, and we always want an extra day, hour, or minute.

It all goes back to building and maintaining a good relationship—the more comfortable the client feels with the process, the more confidence they have in you as an agency.