OPEN BUSINESS MODELS
CREATING AND CAPTURING VALUE THROUGH SYSTEMATIC PARTNERSHIP FROM OUTSIDE-IN AND INSIDE-OUT
(STRATEGY & INNOVATION)
WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING
ABOUT THIS BOOK
This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.
CONTENT:
Introduction To Open Business Models: Collaborating For Value Creation
The Era Of Open Innovation: Responding To Distributed Knowledge
Shifting From Closed To Open: New Principles For Innovation
Understanding “Outside-In” Open Business Models: Exploiting External Ideas
Case Study: Procter & Gamble's “Connect & Develop” Strategy
Understanding “Inside-Out” Open Business Models: Monetizing Internal Assets
Case Study: Glaxosmithkline's Patent Pools For Broader Access
The Connector Role: Multi-Sided Platforms In Open Innovation
Key Partners And Their Strategic Importance In Open Models
Value Propositions: Creating And Capturing Value Through Openness
Key Activities For Managing Open Collaboration
Key Resources: The Foundations Of Open Business Models
Customer Segments: Engaging Diverse Stakeholders
Revenue Streams And Cost Structures In Open Models
Designing Your Open Business Model With The Business Model Canvas
