REAL METRICS VERSUS VANITY METRICS
IDENTIFYING DATA THAT DRIVES ACTION OVER METRICS THAT MISLEAD
(ANALYTICS & DATA)
WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING
ABOUT THIS BOOK
This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.
CONTENT:
The Entrepreneur's Delusion: Why We Lie To Ourselves
Defining Your Scorecard: What Makes A Good Metric?
The Pitfall Of False Impressions: Understanding Vanity Metrics
Eight Common Vanity Metrics To Avoid At All Costs
Beyond The Obvious: Qualitative Vs. Quantitative Insights
Illuminating The Unknowns: Exploratory Vs. Reporting Metrics
Predicting The Future: Leading Vs. Lagging Indicators
Uncovering True Influence: Correlated Vs. Causal Metrics
The Discipline Of Focus: Introducing The One Metric That Matters (Omtm)
Setting Your Targets: Drawing Lines In The Sand
Iterating To Success: The Build-Measure-Learn Cycle And Lean Analytics
Analytics In Action: Segmentation, Cohorts, And A/B Testing
Your Business Model Dictates Your Metrics: An Overview
Evolving Metrics: Adapting To Your Startup's Stage Of Growth
From Insight To Action: Avoiding Data Traps And Cultivating A Data-Informed Mindset
