MARKET-SPECIFIC DEMAND GENERATION
TAILORING CUSTOMER CREATION APPROACHES
(STARTUP & ENTREPRENEURSHIP)
WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING
ABOUT THIS BOOK
This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.
CONTENT:
The Path To Epiphany: Introducing The Customer Development Model
The Perilous Road: Why The Product Development Model Fails Startups
The Strategic Imperative: Understanding The Four Types Of Startup Markets
The Philosophy Of Customer Creation: Beyond Marketing Communications
Getting Ready For Launch: Choosing Your Market Type And Assessing Risks
Defining First-Year Objectives: Customer Creation Goals By Market Type
Strategic Positioning: Crafting Your Company's Narrative By Market Type
Product Positioning: Differentiating Your Offering By Market Type
External Validation: Engaging Analysts And Influencers For Positioning
The Big Reveal: Selecting The Right Launch Strategy By Market Type
Targeted Communication: Selecting Customer Audiences And Messengers
Crafting Sticky Narratives: Messages, Context, And Media Strategy
Measuring Impact: Tracking Success And Creating Demand By Market Type
Bridging The Chasm: Transitioning To Mainstream Customers And Sales Growth
The Agile Enterprise: Building Mission-Centric, Fast-Response Departments
