Sustainable Style Lies investigates the fashion industry's sustainability claims, questioning whether they represent genuine environmental and social responsibility or mere marketing ploys—a practice known as greenwashing. The book tackles critical areas like the environmental impact of textile production, ethical labor practices, and the influence of marketing on consumer perceptions. The fashion industry significantly contributes to global pollution; for example, textile dyeing is a major source of water contamination. By examining the historical context and current practices, the book argues that systemic challenges require transparent and verifiable changes for “sustainable fashion” to be authentic.
The book progresses in three parts, first introducing core concepts and scrutinizing industry claims. Then, it details the environmental and social costs of textile production, from cotton farming to waste management, while also assessing garment worker conditions. Finally, it analyzes the marketing strategies employed by fashion brands, offering a framework for evaluating true sustainability and providing recommendations for consumers, policymakers, and industry stakeholders.
The book uses scientific studies, investigative reports, and corporate sustainability reports to reveal the complexities of sustainable fashion and empower consumers to make informed choices.
