Fashion Industry Lies exposes the deceptive practices prevalent in the fashion world, from manipulative marketing to unsubstantiated sustainability claims.
The book tackles how the industry prioritizes profit over ethics, often misleading consumers through carefully crafted narratives.
Did you know that the illusion of exclusivity is often created through targeted marketing exploiting consumer insecurities, and what appears as “green” initiatives can often be “greenwashing,” exaggerating environmental credentials?
This book offers a critical look at an industry that significantly impacts our consumption habits and the environment.
The book begins by dissecting marketing tactics and moves to investigate greenwashing and ethical labor issues within global supply chains.
It uses case studies and data analysis to reveal how brands mislead consumers.
Ultimately, Fashion Industry Lies advocates for a more sustainable and equitable system by empowering consumers to demand transparency and accountability.
