CREATE AN IDEA THAT SPREADS
SHIFTING FOCUS TO INNOVATING OFFERINGS THAT SERVE AS THEIR OWN COMPELLING MESSAGE
(MARKETING & GROWTH)
WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING
ABOUT THIS BOOK
This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.
CONTENT:
The End Of Traditional Marketing
Introducing The Purple Cow: Be Remarkable
Why “Very Good” Is Now Bad
The Post-Consumption Consumer And The Attention Deficit
The Idea Diffusion Curve: Innovators, Early Adopters, And Sneezers
Engineering Remarkability Into Your Product
Targeting Niches And Influencers, Not The Masses
The Problem With Fear: Embracing Risk And Criticism
Compromise Kills The Cow: Avoiding The Middle
From Marketer To Designer: Inventing The Product
The Power Of Otaku: Passion And Obsession
Measuring And Iterating For Virus-Worthiness
Leveraging The Right Slogan And Story
The Purple Cow Life Cycle: Milk It And Reinvest
Your Path To Remarkability: Asking “Why Not?”
