OUTRAGEOUS OR PURPOSEFUL?
WHY TRUE DISTINCTION TRANSCENDS MERE SHOCK VALUE
(MARKETING & GROWTH)
WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING
ABOUT THIS BOOK
This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.
CONTENT:
The Invisible Problem: Why “Very Good” Is No Longer Enough
Defining Remarkable: What It Truly Means To Stand Out
The Fear Of Criticism: Why Companies Play It Safe
The “Outrageous” Question: Is It A Requirement For Remarkability?
When Outrageous Works: Purposeful Provocation For Niche Audiences
The Parody Paradox: Gaining Attention Through Uniqueness
Remarkable Without Outrageousness: Innovation In Design And Function
The Death Of Mass Marketing And The Rise Of Niche Appeal
The Power Of “Otaku” And The Art Of Seducing “Sneezers”
From Advertising To Design: Engineering Products For Spread
Avoiding The Compromise Trap: Embracing Extremes
Safe Is Risky: The Ultimate Danger Of Being Boring
The Marketer As Designer: Inventing The Product, Not Just Selling It
The Magic Cycle Of The Cow: Milk It And Reinvest For The Next Wave
The Necessity Of Remarkability: Growth In The Post-Advertising Era
