Think and Grow Rich

Success comes to those who become SUCCESS-CONSCIOUS.
Failure comes to those who indifferently allow themselves to become FAILURE-CONSCIOUS.

the principles described in this book

As we stood there in that musty old mill, Mr. Darby repeated the story of the unusual conquest and finished by asking, “What can you make of it? What strange power did that child use that so completely whipped my uncle?”
The answer to his question will be found in the principles described in this book. The answer is full and complete. It contains details and instructions sufficient to enable anyone to understand and apply the same force which the little child stumbled upon accidentally.

The Great Depression started in 1929 and continued on to an all-time record of economic destruction until sometime after President Franklin D. Roosevelt entered office. Then the Depression began to fade into nothingness. Just as an usher in a theater raises the lights so gradually that darkness is “transmuted” into light before you realize it, so did the spell of fear in the minds of the people gradually fade away and become faith.

Success comes to those who become SUCCESS CONSCIOUS.

§ § §
Failure comes to those who indifferently allow themselves to become FAILURE CONSCIOUS.

Remembering that he had lost a huge fortune because he STOPPED three feet from gold,

because people say ‘no’

Long afterward, Mr. Darby recouped his loss many times over when he made the discovery that DESIRE can be transmuted into gold.

“I stopped three feet from gold, but I will never stop because people say ‘no’ when I ask them to buy insurance.”

More than 500 of the most successful individuals this country has ever known have told me that their greatest success came just one step beyond the point at which defeat had overtaken them. Failure is a trickster with a keen sense of irony and cunning. It takes great delight in tripping one when success is almost within reach.