Content That Converts

CONTENT THAT CONVERTS

A MODERN GUIDE TO GROWING YOUR BRAND ONLINE

CONTENT MARKETING STRATEGIES

WRITTEN BY: META EXPERTS PUBLISHING

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ABOUT THIS BOOK

This eBook is the result of a careful compilation of knowledge from multiple sources: renowned authors, specialized books, high-level courses, and inspiring talks. You are not being educated by the limited vision of a single expert, but rather by accessing the combined knowledge of more than ten specialists in the same subject. This allows you to approach each concept from different perspectives, broadening your understanding and enriching it with varied approaches. The objective of this book is to offer you practical solutions and concrete methods for improving and solving real-life problems, based on the most effective and proven teachings of the most influential experts in the field.

CONTENT

01: The Hero’s Journey In Content Marketing

(Based On Joseph Campbell — The Hero With A Thousand Faces)

02: Influence In The Digital Age

(Based On Robert Cialdini — Influence: The Psychology Of Persuasion)

03: Permission-Based Growth

(Based On Seth Godin — Permission Marketing)

04: Storybrand Framework

(Based On Donald Miller — Building A Storybrand)

05: Content-First Strategy

(Based On Joe Pulizzi — Content Inc.)

06: Growth Hacking For Content

(Based On Sean Ellis — Hacking Growth)

07: Purple Cow Thinking

(Based On Seth Godin — Purple Cow)

08: Emotional Triggers In Content

(Based On Chip & Dan Heath — Made To Stick)

09: The Long Tail Of Content

(Based On Chris Anderson — The Long Tail)

10: Building Communities, Not Just Audiences

(Based On Howard Rheingold — The Virtual Community)

11: The Lean Content Approach

(Based On Eric Ries — The Lean Startup)

12: Blue Ocean Content Strategy

(Based On W. Chan Kim & Renée Mauborgne — Blue Ocean Strategy)

13: Neuromarketing And Consumer Behavior

(Based On Roger Dooley — Brainfluence)

14: Building Trust At Scale

(Based On Stephen M.R. Covey — The Speed Of Trust)

15: Content Marketing Metrics That Matter

(Based On Avinash Kaushik — Web Analytics 2.0)