GETTING HIRED
CRAFTING YOUR PURPOSE BRAND'S PROPOSITION
(STRATEGY & INNOVATION)
WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING
ABOUT THIS BOOK
This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.
CONTENT:
The Innovation Paradox: Why Good Intentions Fail
Progress, Not Products: Introducing Jobs Theory
Decoding The “Job To Be Done”: Functional, Social, And Emotional Dimensions
The Art Of Job Hunting: Finding Unmet Opportunities
Listening Beyond Words: Understanding Customer Intent
Crafting Your Product's Résumé: The Job Spec Blueprint
Designing Unforgettable Experiences: The Heart Of The Résumé
Eliminating Obstacles: Making Adoption Seamless
The Uber Standard: Perfecting The Service Experience
Trust As Currency: The Role Of Reviews In Your Product Résumé
Earning A Premium: When Customers Gladly Pay More
The Purpose Brand: Becoming Synonymous With The Job
Building The Jobs-Focused Organization: Integrating For Advantage
Avoiding The Pitfalls: Keeping Your Eye On The Job
The Enduring Power Of Jobs Theory: A Path To Predictable Growth
