Before You Build It

BEFORE YOU BUILD IT

HOW TO TEST, VALIDATE, AND LAUNCH YOUR WINNING BUSINESS CONCEPT

VALIDATING A BUSINESS IDEA

WRITTEN BY: META EXPERTS PUBLISHING

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ABOUT THIS BOOK

This eBook is the result of a careful compilation of knowledge from multiple sources: renowned authors, specialized books, high-level courses, and inspiring talks. You are not being educated by the limited vision of a single expert, but rather by accessing the combined knowledge of more than ten specialists in the same subject. This allows you to approach each concept from different perspectives, broadening your understanding and enriching it with varied approaches. The objective of this book is to offer you practical solutions and concrete methods for improving and solving real-life problems, based on the most effective and proven teachings of the most influential experts in the field.

CONTENT

01: From Idea To Hypothesis

(Based On Eric Ries — The Lean Startup)

02: Understanding Customer Problems

(Based On Steve Blank — The Four Steps To The Epiphany)

03: Business Model Thinking

(Based On Alexander Osterwalder — Business Model Generation)

04: Jobs To Be Done Approach

(Based On Clayton Christensen — Competing Against Luck)

05: Market Opportunity Analysis

(Based On Geoffrey Moore — Crossing The Chasm)

06: Design Thinking For Validation

(Based On Tim Brown — Ideo Methodology)

07: The Blue Ocean Perspective

(Based On W. Chan Kim & Renée Mauborgne — Blue Ocean Strategy)

08: Behavioral Economics In Business Testing

(Based On Daniel Kahneman — Thinking, Fast And Slow)

09: The Mom Test For Honest Feedback

(Based On Rob Fitzpatrick — The Mom Test)

10: The Power Of Small Tests

(Based On Seth Godin — Purple Cow And The Dip)

11: Lean Analytics For Decision Making

(Based On Alistair Croll & Benjamin Yoskovitz — Lean Analytics)

12: Building Communities Before Products

(Based On Pat Flynn — Superfans)

13: The Disciplined Entrepreneur

(Based On Bill Aulet — Disciplined Entrepreneurship)

14: Testing Pricing Strategies

(Based On Dan Ariely — Predictably Irrational)

15: Launch And Learn

(Based On Reid Hoffman — Blitzscaling)