PROTOTYPING BUSINESS MODELS
AN APPROACH TO ITERATIVE DESIGN AND INNOVATION
(STRATEGY & INNOVATION)
WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING
ABOUT THIS BOOK
This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.
CONTENT:
Understanding Business Models And The Essence Of Prototyping
The Business Model Canvas: Your Core Prototyping Tool
Embracing The Design Attitude For Business Model Innovation
Customer Insights: The Foundation For Effective Prototyping
Ideation Techniques For Generating Business Model Prototypes
Visual Thinking: Making Your Business Model Prototypes Tangible
Prototyping At Different Scales: From Sketch To Field-Test
Developing Elaborated Business Model Prototypes With The Canvas
Assessing Viability: Creating Business Case Prototypes
Testing Your Business Model Prototypes In The Field
Leveraging Business Model Patterns For Prototyping Inspiration
Integrating Scenarios For Future Business Model Prototyping
Evaluating Business Model Prototypes With Swot Analysis
Communicating Your Business Model Prototypes Through Storytelling
Managing The Business Model Design Process And Prototyping Iterations
