GROWTH METRICS FOR FREE MOBILE APPS
UNLOCKING ENGAGEMENT AND REVENUE
(ANALYTICS & DATA)
WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING
ABOUT THIS BOOK
This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.
CONTENT:
Understanding The Free Mobile App Business Model
The Lean Analytics Approach For Mobile Applications
Mobile App Monetization: Beyond Downloads
User Acquisition: Downloads, App Store Visibility, And Initial Engagement
Mobile Customer Acquisition Cost (Cac) And Its Challenges
Measuring Engagement And Stickiness In Mobile Apps
Understanding And Reducing Mobile App Churn
Revenue Per User: Arpu, Arpdau, And Arppu Deep Dive
Segmenting Your Mobile App Users: Minnows, Dolphins, And Whales
The Viral Engine: Strategies For User-Generated Growth
Leveraging Ratings And Reviews For Mobile App Growth
Mobile Customer Lifetime Value (Clv): The Long-Term View
Experimentation And Iteration In The Mobile App Ecosystem
Growth Hacking Your Mobile App With Leading Indicators
Scaling And Sustaining Your Free Mobile App Business
