SUCCESSFUL CHASM CROSSINGS
FROM EARLY ADOPTER TO MAINSTREAM
(MARKETING & GROWTH)
WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING
ABOUT THIS BOOK
This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.
CONTENT:
The Chasm Phenomenon: A High-Tech Marketing Reality
Understanding The Technology Adoption Life Cycle (Talc)
High-Tech Marketing Enlightenment: First Principles And Early Markets
The Perils Of The Chasm: Why Ventures Fail
The D-Day Analogy: A Strategic Blueprint For Crossing The Chasm
Targeting The Point Of Attack: Selecting Your Beachhead Niche
Assembling The Invasion Force: The Whole Product Concept
Tactical Alliances: Partners And Allies For Whole Product Delivery
Defining The Battle: Creating The Competition And Positioning
The Art Of Positioning: Making Your Product Easy To Buy
Launching The Invasion: Distribution Strategies For The Mainstream
Fueling The Invasion: Distribution-Oriented Pricing
Documentum And Salesforce.Com: Case Studies In B2b Chasm Crossings
Vmware, Aruba, And Lithium: Infrastructure And Service-Oriented Successes
Leaving The Chasm Behind: Post-Crossing Management And Growth
