Ever wondered why your brilliant marketing campaigns land with all the grace of a giraffe on roller skates?

Welcome to the delightfully twisted world where neuroscience meets marketing, and your customer's brain becomes your secret weapon (ethically, of course).

Story Sorcery reveals the shocking truth: whilst you've been crafting logical arguments about features and benefits, your customers' brains have already decided whether they fancy you or not. In roughly 13 milliseconds. That's faster than it takes you to realise you've put odd socks on.

Drawing from cutting-edge research at Harvard, MIT, and Stanford, this book exposes the beautiful chaos happening inside every customer's head. You'll discover why 95% of purchasing decisions happen unconsciously, how stories literally rewire listener's brains, and why Pepsi's Kendall Jenner advert became a $6 billion lesson in what not to do.

Inside this brain-bending journey, you'll learn:

Why your reptilian brain acts like the world's most paranoid bouncer

How to speak to all three brains in your customer's head (yes, they have three)

The neuroscience behind why people queue for hours to buy things they could order online

Ethical influence techniques that make customers thank you instead of tolerate you

Why that “visual information is processed 60,000 times faster than text” statistic is complete bollocks

Perfect for:

Marketers tired of shouting into the digital void

Business owners who want customers to actually listen

Anyone curious about why humans make beautifully irrational decisions

People who enjoy science served with a generous helping of wit

This isn't about manipulation, it's about communication that works with human nature instead of wrestling against it. Because understanding minds isn't just good business; it's good karma.

Warning: May cause sudden clarity about why your previous marketing felt like performing Shakespeare to a room full of goldfish.

Psychology