The Dance Economy offers a comprehensive exploration into the financial and entrepreneurial sides of professional dance, a world where artistic talent alone isn't enough.
It highlights the necessity of business acumen for dancers, choreographers, and studio owners to achieve sustainable success.
The book uniquely bridges the gap in resources by providing concrete strategies for navigating the dance industry’s complex market, driven by competition and evolving cultural tastes.
It emphasizes that understanding business principles is crucial for both survival and thriving in this dynamic field.
The book progresses from fundamental economic concepts relevant to dance to the practical realities of building dance careers, including income streams and self-promotion.
It then examines successful dance studio business models, analyzing marketing and financial planning.
Readers will discover how historical patronage has evolved into a market-driven landscape, and the importance of modern business practices.
Case studies of successful dance professionals are featured throughout, offering real-world examples.
