Mark Haertzen IS NOT a celebrity billionaire or superstar CEO. Think of him as the serial entrepreneur next door — an ordinary guy who, by most standards, achieved extraordinary success — which is what makes his story so interesting, relevant, and practical.
Stay Thirsty chronicles Mark’s 60-year entrepreneurial journey, which began at the age of 6, with refreshing honesty and humility. He describes not only his biggest wins, but also the gut-wrenching failures and insecurities he overcame to achieve them in a decades-long transformation from an impulsive and instinct-driven “born” entrepreneur into a logical, data-driven business leader.
Few memoirs give such a raw, unfiltered account of the risks and struggles involved in building businesses and the impact they have on one’s life and family. Full of instructive insights, Stay Thirsty is both a celebration of entrepreneurial ambition and a call to accept the risk, take the plunge, and write your own story.
