In an era where pop stars are more than performers, they are also brands, icons, and political actors. Celebrity, Image, and the New Politics of Pop offers a groundbreaking look into the cultural power of one of the most influential figures of our time: Ariana Grande.
Drawing on cultural criticism, media theory, and feminist analysis, this book examines how Grande has strategically crafted her image to navigate and challenge the evolving landscapes of celebrity, gender politics, and digital culture. From her early Nickelodeon days to her transformation into a global feminist symbol, Grande's rise is more than a success story; it's a case study in how pop stardom operates in the 21st century.
Whether she's using social media to bypass traditional media gatekeepers or reclaiming agency over her body and voice, Grande embodies a new kind of celebrity, one that blurs the lines between personal branding and political influence, performance and authenticity.
For readers fascinated by pop culture, media studies, feminism, or the artistry and ambition behind one of today's biggest stars, this book is an essential and eye-opening read.
