In this fireside chat, I dive into the transformative power of social media, its impact on business strategies, and the concept of underpriced attention. We explore how creative content creates reach, the advantages of operating as a practitioner, and the importance of understanding platforms and culture. Gary also reflects on leadership, building a strong company culture, and the significance of passion and humility in work and life. Whether you're a marketer, entrepreneur, or just looking for inspiration, this episode is packed with actionable insights and motivational gems. ENJOY!