How to Use Facebook Ads to Improve Your Video Views

Want longer video views on Facebook?

Wondering how the Facebook suggested video feed can help?

To explore a creative way Facebook ads can improve your video views, I interview Paul Ramondo.
More About This Show
The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It's designed to help busy marketers, business owners, and creators discover what works with social media marketing.

In this episode, I interview Paul Ramondo. Paul is a Facebook ads expert who vlogs about digital marketing. His agency, RamondoMedia, helps people generate leads and sales using Facebook ads. His course is called Funnels 101.

Paul shares how Facebook's suggested video feed increased watch time of his vlogs to 100%.

You'll also discover Paul's step-by-step process for setting up Facebook ads to maximize video views.

Share your feedback, read the show notes, and get the links mentioned in this episode below.
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Here are some of the things you'll discover in this show:
Facebook Watch Time
Paul's Story

In 2008, Paul loved going to local music shows. He wasn't a musician but wanted to be involved in any way he could. So he started running shows for a local event-management company.

At the time, print media was important but also quite expensive. Although Facebook wasn't widely used in Australia, MySpace was huge, especially in the music scene. So Paul got his start in social media marketing running promotions for local shows through MySpace. The platform was free, whereas a traditional print magazine ad cost $300.

This work sparked Paul's love for marketing. In fact, at around the same time, he chose to study marketing when he went to university. After Paul finished his degree, he started working at a social media startup agency in Perth. In that role, he created organic content mostly for Facebook but also for other social platforms. He also started playing around with Facebook ads.

Back then, Facebook ads were basic sidebar ads with limited targeting options. At first, Paul didn't really know what he was doing, but after he began to understand how ads worked, he was absolutely hooked. He became even more excited about his work after the Facebook pixel became available and he could track what people did on websites.

Paul was especially interested in tracking ads' impact on eCommerce. As an example, the ability to accurately track the revenue your ad spend generated as well as other metrics was exciting. From that point forward, Facebook ads became his primary focus.

Before Paul started his company, he worked at different agencies and on the client side. For one client, Paul built a funnel that used Facebook to reach a qualified audience. The funnel took the audience through awareness, generating traffic to blog articles, a lead magnet, and then conversion. By spending about $6,000, the funnel generated $164,000 worth of sales in a 34-day period.

That experience also helped Paul realize he wanted to focus on Facebook ads.

Listen to the show to hear more about Paul's successful Facebook funnel.

Paul's Experience Increasing Facebook Video Watch Time

About a year ago, Paul started vlogging on YouTube, mostly as a creative outlet. He was spending a lot of time creating content and at first pushed it out only to his YouTube channel. People were engaging with the content, but the reach was incredibly small.

Paul was spending so much time creating his vlogs, he wanted more viewers and started repurposing his vlogs on his Facebook page. His YouTube channel had about 100 subscribers, whereas his Facebook page had about 4,000 followers. As soon as he started sharing his vlogs on Facebook, he began getting hundreds more views.

Then Paul did a deep dive into the analytics, comparing his Facebook page insights to his YouTube subscriber analytics. People who were watching his vlogs on Facebook were watching 10% to 15% of each episode,