Bill Burnett

Dysfunctional Belief: Your degree determines your career.

Reframe: Three-quarters of all college grads don’t end up working in a career related to their majors.

Reframe: True happiness comes from designing a life that works for you.

Why the hell am I doing this?”

encore” career—work that combines personal meaning, continued income, and social impact.

There’s a difference between design problems and engineering problems

there were plenty of ideas floating around the lab, and a number of different designs were tested, but nothing was working.

when emotions are involved, design thinking has proved to be the best problem-solving tool

what he was going to do.

Don’t start with the problem, start with the people, start with empathy.”

your life can’t be perfectly planned, that there isn’t just one solution to your life, and that that’s a good thing.