Quotes
The most dangerous kind of wrong is the kind of wrong that sounds reasonable, as I've said elsewhere in this book.
In the opening sentence of his novel Anna Karenina, Leo Tolstoy says that “all happy families are alike, but each unhappy family is unhappy in its own way.” In commenting on this passage, the historian Paul Johnson disagrees, retorting that the sources of unhappiness in families—alcoholism, infidelity, violence, poverty—are tiresome and common and lead to tiresome, common, and sad results.7 The commonality of problems is great news, though, because the commonality of the afflictions allows common approaches to alleviating them.
When you sell change, don't talk about your pain. Talk about their pain—and how better testing and higher quality can make it go away. People move away from pain much faster than they move towards idealized situations, especially when those situations don't provide immediate benefits.
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