Quotes
Usability testing: Typically done in a controlled environment such as a lab, users interact with a product (or a simulation of a product) and various factors (time to complete a task, error rate, preference for alternate solutions) are measured.
• A/B testing: Comparing the effectiveness of two different versions of the same design (e.g., advertisement, website landing page) by launching them both under similar circumstances.
• Quantitative survey: A questionnaire, primarily using closedended questions, distributed to a larger sample
• A/B testing: Comparing the effectiveness of two different versions of the same design (e.g., advertisement, website landing page) by launching them both under similar circumstances.
• Quantitative survey: A questionnaire, primarily using closedended questions, distributed to a larger sample
to obtain statistically significant results.
• Web analytics: Measurement and analysis of various data points obtained from Web servers, tracking cookies, and so on. Aggregated over a large number of users, Web analytics can highlight patterns in navigation, user types, the impact of day and time on usage, and so on.
• Focus group: A moderated discussion with 4 to 12 participants in a research facility, often used to explore preferences (and the reasons for those preferences) among different solutions.
• Central location test: In a market research facility, groups of 15 to 50 people watch a demo and complete a survey to measure their grasp of the concept, the appeal of various features, the desirability of the product, and so on.
• Web analytics: Measurement and analysis of various data points obtained from Web servers, tracking cookies, and so on. Aggregated over a large number of users, Web analytics can highlight patterns in navigation, user types, the impact of day and time on usage, and so on.
• Focus group: A moderated discussion with 4 to 12 participants in a research facility, often used to explore preferences (and the reasons for those preferences) among different solutions.
• Central location test: In a market research facility, groups of 15 to 50 people watch a demo and complete a survey to measure their grasp of the concept, the appeal of various features, the desirability of the product, and so on.
• Ask for a demonstration of an activity that might not otherwise take place.
• Observe a behavior or a task as it happens to occur naturally.
• Use a mapping exercise to create a tangible representation of something abstract that you can refer to repeatedly throughout the interview (and then take away with you at the end).
• Show provocative concepts at varying levels of fidelity and create concepts that will generate discussion around the issues at hand (rather than testing your best guess at the best solution).
• Use images as stimuli to prompt a deeper discussion. When mounted on cards, they can be sorted, grouped, annotated, referred to later, and so on.
• Assign homework (for example, take a few pictures, save some artifacts, complete a questionnaire, and document a set of activities) to give you some data before the interview and to prime the participant about the interview topics
• Observe a behavior or a task as it happens to occur naturally.
• Use a mapping exercise to create a tangible representation of something abstract that you can refer to repeatedly throughout the interview (and then take away with you at the end).
• Show provocative concepts at varying levels of fidelity and create concepts that will generate discussion around the issues at hand (rather than testing your best guess at the best solution).
• Use images as stimuli to prompt a deeper discussion. When mounted on cards, they can be sorted, grouped, annotated, referred to later, and so on.
• Assign homework (for example, take a few pictures, save some artifacts, complete a questionnaire, and document a set of activities) to give you some data before the interview and to prime the participant about the interview topics
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