The Human Advantage challenges one of today’s most dangerous business myths: that technology alone will take your organization to the top. The real competitive edge — the one your competitors can’t copy — lies in your ability to unleash human potential.

This insightful and practical book shows leaders how to cultivate that edge by mastering the three pillars of people-driven success: motivation, engagement, and coaching. Drawing on cutting-edge research and inspiring real-world case studies, it reveals exactly how to build a culture where individuals feel empowered, connected, and capable of doing their best work.

Inside, you’ll learn:

· The neuroscience behind human motivation — and how to spark it in any role

· Why disengagement silently destroys results, and how to turn employees into passionate ambassadors

· Coaching tools and mindsets used by world-class leaders to unlock hidden talent

· How to build loyalty and performance in a workplace transformed by remote and hybrid realities

· Step-by-step strategies for building teams that are resilient, innovative, and future-ready

Practical, persuasive, and deeply human, The Human Advantage is a call to action for every leader who knows that when people thrive, business thrives too. If you’re ready to build an organization where people don’t just show up — they show up on fire with purpose and commitment — this book is your blueprint for sustainable, transformational success.

Jason Rise