A.B. Abrams

Hired to represent the interests of Croat, Bosnian Muslim and later Kosovar Albanian separatist groups, the public relations firm Ruder & Finn played a central role in the campaign to turn world opinion against the Yugoslav state and the Serbs. The firm’s director James Harff highlighted how disseminating sensationalist reports caused a drastic increase in public support for U.S. military intervention in Bosnia.

Yugoslav petroleum, mining and in particular the substan

substantial mineral wealth in Kosovo,6 were also major prizes which could strengthen Western power if the country’s territory could be placed under Western client governments to provide access on favourable terms.