Persuasion is one of the most powerful forces in human interaction—shaping decisions, driving change, and influencing behavior in both subtle and profound ways. Major Impact and Effect: Fundamentals for the Scientific Research on Persuasion is a thought-provoking audiobook that explores the science behind how and why persuasion works, equipping listeners with both knowledge and practical tools to understand its role in everyday life.

Grounded in psychology, communication studies, and behavioral science, this audiobook breaks down the fundamental principles of persuasion while also examining their ethical implications and real-world applications. From advertising and leadership to education and personal relationships, persuasion plays a pivotal role in shaping society.

In this audiobook, you will learn:

Core scientific theories that explain how persuasion influences thought and action.
The psychological triggers behind decision-making and compliance.
The difference between ethical persuasion and manipulation.
Real-life examples of persuasive techniques used in media, politics, and business.
How to harness the art of persuasion for personal and professional success.

Clear, insightful, and research-driven, Major Impact and Effect provides a foundation for anyone curious about the science of influence. Whether you’re a student, researcher, leader, or lifelong learner, this audiobook will deepen your understanding of how persuasion works—and how it impacts the world around us.

Sohel Rana