For 20 years, Great Place to Work has published its gold-standard list of the 100 Best Companies to Work For, which appears first in Fortune magazine. But its latest research shows that what was good enough to be a “great” workplace 10 or 20 years ago is not good enough now. Even at the best workplaces, leaders can - and must - do better. The vital differentiator for companies now is their people - all their people.

CEO Michael C. Bush and his team connect the dots to show how the emerging economy is about developing every ounce of human potential. Today's business climate is defined by speed, rapidly evolving social technologies, and customers and employees who expect values, not just value. As a result, leaders have to create an outstanding culture for all, no matter who they are or what they do for the organization. They must build a Great Place to Work for All.

The authors share new research on how Great Places to Work for All outperform in the stock market and grow revenue three times faster than less-inclusive rivals. Bush and his team tell surprising, inspiring stories about how closing gaps in the work experience between groups of employees pays off for everyone. They document the ways Great Places to Work for All benefit the individuals working there and contribute to a better global society. And they introduce a new leadership framework, showing the advantages of what the authors define as Level 5 “For All” leaders.

The times demand executives who not only are business-savvy but are devoted to fairness, have deep faith in people, and empower all individuals to reach their full potential. This is a call to lead so organizations bring out the best in everyone.

Michael C. Bush

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