Nicolas Cole

The simplest way of executing a CTA is to put it in the signature of the article.

An easy way of avoiding this issue is to separate the interests of the reader (the piece itself) and your own by placing any links or sales pitches at the very end of the piece

A better, less obvious strategy for inserting a Call To Action into a piece is to make the CTA a credible example of whatever it is you’re talking about.

The final way of executing a Call To Action, without ruining the reading experience, is to link to your website, company, or product without any overt explanation

The first way is to take a timely approach.

Unfortunately, timely content is a double-edged sword.

In this sense, only writing timely material makes it difficult to build a library of content that lasts.

The second way to think about writing online is to take a timeless approach.

These are stories, opinions, insights, lists, and guides that will stand the test of time

not everything you write will remain a “perfect” reflection of how you think or feel over the long term