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Library
Authors
Andy Maslen
Andy Maslen
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Overview
Books
Quotes
エリアス うさぎ
has quoted
2 years ago
without selling, there’d be no markets. Without markets, there’d be no capitalism. Without capitalism, there’d be no democracy.
Kelly Pasos
has quoted
2 years ago
YOU CAN’T BE a copywriter without also being a student of human nature
Kelly Pasos
has quoted
2 years ago
Ideas are the lifeblood of great copy.
Kelly Pasos
has quoted
2 years ago
Copywriting is a craft skill not an art form.
Kelly Pasos
has quoted
2 years ago
And forget about creativity. Concentrate on results instead.
Kelly Pasos
has quoted
2 years ago
copy its structure, style, and any devices you think would work well for your product.
Kelly Pasos
has quoted
2 years ago
That word is “you.”
Kelly Pasos
has quoted
2 years ago
Why this works is because from the reader’s perspective, the copy is all about them: their concerns, their motivations, their problems.
Kelly Pasos
has quoted
2 years ago
REMEMBER, YOU’RE SELLING
Kelly Pasos
has quoted
2 years ago
PERHAPS BECAUSE A lot of people who write copy do it because they love words, they can sometimes forget why they’re writing in the first place
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