Christina Wodtke

OKRs stands for Objectives and Key Results. The form of the OKRs has been more or less standardized. The Objective is qualitative, and the Key Results (most often three) are quantitative. OKRs are used to focus a group or individual around a bold goal. The Objective establishes a goal for a set period of time, usually a quarter. The Key Results tell you if the Objective has been met by the end of that time.

How to Write a Good Objective
Your Objective is a single sentence that is:
Qualitative and Inspirational
The Objective’s job is to get people jumping out of bed in the morning with excitement.

If they want to use slang and say “own it” or “kill it,” use that wording. If they say “delight” and “transform,” that’s the language for that team.