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Jim Kalbach
Jim Kalbach
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Jim Kalbach
The Jobs To Be Done Playbook
27
415
1
1
Quotes
Ezrel Zárate
has quoted
2 years ago
The core message of JTBD is clear: focus on people’s objectives, not on your company, offering, or brand.
Ezrel Zárate
has quoted
2 years ago
Like Des, I believe that business success comes from understanding human needs and motivations.
Ezrel Zárate
has quoted
2 years ago
At its core, the concept of JTBD is straightforward: focus on people’s objectives independent of the means used to accomplish them.
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