Richard Koch

A small business that does not specialize will die. An individual who does not specialize will be doomed to life as a wage slave.

an astonishingly large number

For the individual, too, it is better to know a few things well, or preferably one thing exceptionally well, than it is to know many things superficially.

but at a higher level

Know more about an area than anybody else does. Then work out a way to marketize it, to create a market and a set of loyal customers.

You have to know more than anybody else, at least about something

Do not expect to become a leader unless you really are more knowledgeable than anyone else.

Your market is those people who might pay for your knowledge

The core customers are those who would value your services most

There is no fun in work unless you can achieve a lot with a little