Attraction Tradie: A trade business owner and entrepreneur who runs a modern, profitable, customer-focused business, and who consistently attracts the right clients and business opportunities.

The business environment has evolved rapidly in recent years. Changes in marketing, technology and customer service provide huge opportunities for well-prepared businesses, but most tradies are missing out because of a lack of knowledge, resistance to change and outdated attitudes.

To thrive in this wonderful industry, tradies need to start changing the way they do business. In this entertaining and informative book, Tradie Entrepreneur Ed Clark will show you how to become an Attraction Tradie. You’ll learn how to:

BUILD a cracking website

AVOID the common tradie mistakes that frustrate customers

PROFESSIONALLY present your business, brand and services

IMPROVE your quoting so that you blow the competition away

ATTRACT, convert and keep the right customers

CREATE great systems to improve reliability and productivity

UNDERSTAND the numbers so that you’re not flying blind.

The trade industry needs a shake up. It’s time to start bucking the trend and move away from the grumpy attitudes of the past. It’s time for you to become an entrepreneur and business leader. It’s time to become an Attraction Tradie.

Attraction Tradie: A trade business owner and entrepreneur who runs a modern, profitable, customer-focused business, and who consistently attracts the right clients and business opportunities.

Edward Clark