Steve Jobs: A Biography

Tu mundo se había partido y después se detuvo, a la espera de volver a articularse en torno a lo que fuera que eligieras a continuación

“I began to realize that an intuitive understanding and consciousness was more significant than abstract thinking and intellectual logical analysis,”

The best and most innovative products don’t always win. A decade later, this truism caused Jobs to let loose a rant that was somewhat arrogant and over-the-top, but also had a whiff of truth to it. “The only problem with Microsoft is they just have no taste, they have absolutely no taste,” he said. “I don’t mean that in a small way. I mean that in a big way, in the sense that they don’t think of original ideas and they don’t bring much culture into their product.”

“Did Alexander Graham Bell do any market research before he invented the telephone?”

But neither Raskin nor Wozniak nor Sculley nor anyone else at the company could have pulled off the creation of the Macintosh. Nor would it likely have emerged from focus groups and committees.

“I want the Macintosh to be the first computer to introduce itself!”

Jobs liked that. Indeed the concept for the ad had a special resonance for him. He fancied himself a rebel, and he liked to associate himself with the values of the ragtag band of hackers and pirates he recruited to the Macintosh group.

“He had an uncanny ability to always get what he wanted, to size up a person and know exactly what to say to reach a person,”

‘Do you want to spend the rest of your life selling sugared water, or do you want a chance to change the world?’”

“He seemed more a showman than a businessman. Every move seemed calculated, as if it was rehearsed, to create an occasion of the moment.”