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Summary : Contagious – Jonah Berger

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The must-read summary of Jonah Berger's book: “Contagious: Why Things Catch On”.This complete summary of the ideas from Jonah Berger's book “Contagious: Why Things Catch On” reveals the six key principles that make a product or an idea contagious. As well as sharing stories of real-life companies from his extensive research, the author provides a set of specialised techniques that you can use to spread information and get your message across to as many people as possible.Added-value of this summary:• Save time • Understand the essential techniques• Expand your communication skills To learn more, read “Contagious: Why Things Catch On” and find out how you can make your information as contagious as possible!
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Quotes

  • ruslancolthas quoted7 years ago
    Rule of 100” – for price points of $100 or less, a percentage discount will seem larger. For price points over $100, numerical discounts will be more attractive. To illustrate:
    20 percent off a $25 shirt sounds more impressive than saying $5 off.
    A $2,000 laptop for only $1,599 will have more impact than stating it is 20% off.
  • ruslancolthas quoted7 years ago
    People like to help others. Therefore, if you have an idea that is a genuine benefit, they will spread the word. Highlight the true value of your product or idea and then package your knowledge and expertise so others can pass it on.
    “Useful things are important. People don’t just value practical information, they share it. Offering practical value helps make things contagious.”
  • ruslancolthas quoted7 years ago
    People don’t share information – they tell stories.

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