Cracked it

We suggest starting with

It should be a question, not a statement—“We must stop piracy” isn’t a question.

What Will Success Look Like, and When?

State: A Problem Well Posed Is Half-Solved

If that’s not possible, find business case studies on the Internet, from publishers like Harvard Business School, Ivey, or the European Case Centre, and practice cracking them.

How to prototype :
Define the purpose: What do you want to learn?
Determine how complete and finished it needs to be

Evaluate the extent to which your problem resembles the source problem. The similarities you notice between your problem and the source problem are what bring to mind an analogy. However, focusing only on similarities, especially if they’re superficial, can lead to bad ideas. To counter this possibility, consider what’s different about the source problem and the solution that may make them irrelevant or misleading for your idea generation efforts. This can also help you assess whether the similarities you see are primarily superficial or more deeply connected to the underlying causes of the problems. As we saw in the story of Ron Johnson and J.C. Penney in Chap. , using superficial similarities between two situations without acknowledging their substantive differences can lead to disastrous solution

We need a method to help us create analogies. Here’s how to do it:
1.
Identify the critical aspects of your problem. Use the design imperatives, problem definition , and any other outcomes of the Define phase to establish what you believe are the essential attributes of the target problem.

2.
Search for problems in different settings that share characteristics of your problem and identify their solutions. Solutions to source problems represent candidate solutions for your problem. To inspire genuinely novel ideas, search for distant problems and solutions—ones that, on the surface, don’t appear to have much in common with your problem

hypotheses in the form, “We believe that _______________.

One reason a diverse team of problem solvers generates more (and more diverse) concepts is that it has access to a greater variety of analogies