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Jason W. Simmons

Marketing Strategy: A Beginner's Guide to B2B Marketing Success

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This book is written for B2B marketers who are interested in learning how to create a competitive marketing strategy for their organizations. The practical content within the book is meant to serve as a user's manual or guide on how to achieve that.

The structure is laid out in the chronological sequence one would need to follow in order to create an effective marketing strategy, and is broken into three sections: Learn — Build — Execute.

Upon completing the book, and the optional exercises in each chapter, marketers will walk away with their very own custom marketing strategy and will be armed with the knowledge they need to be effective B2B marketers!
This book is currently unavailable
175 printed pages
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Impressions

  • may mayshared an impression5 years ago
    👍Worth reading
    💡Learnt A Lot

  • Victoria Vorobyevashared an impression6 years ago
    👍Worth reading
    💡Learnt A Lot
    🎯Worthwhile

Quotes

  • Victoria Vorobyevahas quoted6 years ago
    Before you can build your marketing strategy, you must first have a strong grasp of the market landscape in which your organization is operating, as well as a strong grasp of your competition. Understanding this context is like turning on a light in a dark room—everything becomes instantly visible.
  • Victoria Vorobyevahas quoted6 years ago
    1. Learn About the Market Landscape

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