bookmate game
Denise Lee Yohn

What Great Brands Do

Notify me when the book’s added
To read this book, upload an EPUB or FB2 file to Bookmate. How do I upload a book?
Discover proven strategies for building powerful, world-class brands
It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn…
The EPUB format of this title may not be compatible for use on all handheld devices.
This book is currently unavailable
306 printed pages
Have you already read it? How did you like it?
👍👎

Quotes

  • Patrick Walther Thomsenhas quoted7 years ago
    I led company leaders through a series of work sessions in which we covered elemental questions such as, Who are the best customers for our brand? What competitive position has the greatest relevance to and differentiation for our chosen targets and that we can consistently deliver? What differentiators give us the greatest competitive advantage?
  • Patrick Walther Thomsenhas quoted7 years ago
    So in “C” you need to point to evidence—the real reasons why people should believe that you really do provide that unique value referenced in “B.”
  • Patrick Walther Thomsenhas quoted7 years ago
    What do we have to start, change, or stop doing in order to really deliver on our brand identity and competitive positioning?

On the bookshelves

fb2epub
Drag & drop your files (not more than 5 at once)