Think and Grow Rich

as to the amount. (There is a psychological reason for definiteness which will be described in a subsequent chapter.)
Second. Determine exactly what you intend to give in return for the money you desire. (There is no such reality as “something for nothing.”)
Third. Establish a definite date when you intend to possess the money you desire.
Fourth. Create a definite plan for carrying out your desire, and begin at once, whether you are ready or not, to put this plan into action.
Fifth. Write out a clear, concise statement of the amount of money you intend to acquire, name the time limit for its acquisition, state what you intend to give in return for the money, and describe clearly the plan through which you intend to accumulate it.
Sixth. Read your written state

The method by which DESIRE for riches can be transmuted into its financial equivalent consists of six definite, practical actions:
First. Fix in your mind the exact amount of money you desire. It is not sufficient merely to say, “I want plenty of money.” Be definite

Success comes to those who become SUCCESS-CONSCIOUS.
Failure comes to those who indifferently allow themselves to become FAILURE-CONSCIOUS.

the principles described in this book

As we stood there in that musty old mill, Mr. Darby repeated the story of the unusual conquest and finished by asking, “What can you make of it? What strange power did that child use that so completely whipped my uncle?”
The answer to his question will be found in the principles described in this book. The answer is full and complete. It contains details and instructions sufficient to enable anyone to understand and apply the same force which the little child stumbled upon accidentally.

The Great Depression started in 1929 and continued on to an all-time record of economic destruction until sometime after President Franklin D. Roosevelt entered office. Then the Depression began to fade into nothingness. Just as an usher in a theater raises the lights so gradually that darkness is “transmuted” into light before you realize it, so did the spell of fear in the minds of the people gradually fade away and become faith.

Success comes to those who become SUCCESS CONSCIOUS.

§ § §
Failure comes to those who indifferently allow themselves to become FAILURE CONSCIOUS.

Remembering that he had lost a huge fortune because he STOPPED three feet from gold,

because people say ‘no’

Long afterward, Mr. Darby recouped his loss many times over when he made the discovery that DESIRE can be transmuted into gold.