Sports Radio Phenomenon explores the enduring appeal of sports radio, highlighting its unique ability to cultivate passionate audiences and foster a sense of community. The book delves into how live commentary and real-time interaction amplify fan engagement, solidifying sports radio's position within sports culture. A key insight is the development of parasocial relationships between hosts and listeners, where a sense of personal connection drives audience loyalty. The book dissects the medium's success by examining the interactivity of live broadcasting and the construction of shared identities. It traces the evolution of sports radio from simple game broadcasts to opinion-driven talk shows, providing a historical context for its growth. The analysis draws upon communication studies, sociology, and sports management to offer a holistic view. For example, the book considers the economic factors, such as advertising revenue, that contribute to the survival of terrestrial radio. The book progresses by first introducing concepts like parasocial interaction, then examining live commentary's role in shaping opinion, and finally, investigating economic aspects and ethical considerations. Unlike studies focusing solely on content or demographics, Sports Radio Phenomenon synthesizes these elements, providing unique insights derived from audience surveys and industry professional interviews.
