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Bryony Thomas

Watertight Marketing

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  • Aleksei Sukhovhas quoted5 years ago
    Your proof audit
    • Proof points
    • Case study checklist
  • Aleksei Sukhovhas quoted5 years ago
    personalise this financial calculation as part of the Time Saver Analyser, and use it in the Time Saver Audit so that when a proposal was put to a prospect the cost was always put in context of the hourly value of that individual
  • Aleksei Sukhovhas quoted5 years ago
    They added a counter to their website that clocks up the time they’ve saved people. Because they started to collect data on clients earnings they could assess roughly what their time was worth to output an average hourly value of a typical client
  • Aleksei Sukhovhas quoted5 years ago
    Looking back through their records, VA-Voom! found that they were able calculate the number of hours they’ve saved clients. They decided to make this a cornerstone of their evidence
  • Aleksei Sukhovhas quoted5 years ago
    Offering a totally genuine money-back guarantee can take most of the risk out of a purchase. It proves your confidence. And, if you’re completely confident in what you offer, which of course you should be, then offering a guarantee shouldn’t be a scary thing to consider
  • Aleksei Sukhovhas quoted5 years ago
    Another way to really prove your mettle is to offer a guarantee. This logical stage in the buying process is about mitigating risk
  • Aleksei Sukhovhas quoted5 years ago
    For every product, service or sector, find and publish a case study
  • Aleksei Sukhovhas quoted5 years ago
    Find a proof point to match against each of the logical bases of decision-making and for every promise you make
  • Aleksei Sukhovhas quoted5 years ago
    Sometimes the good opinion of a highly trusted individual can actually shortcut the need to present lots of factual material. Their word is good enough. But usually, and especially in more considered purchases, a buyer will want to tick the logical boxes on their list of buying criteria
  • Aleksei Sukhovhas quoted5 years ago
    To generate wider word of mouth they decided to capitalise on a seasonal peak in attention on personal effectiveness and personal goals, in the form of New Year’s resolutions in January
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