No B.S. Guide to Maximum Referrals and Customer Retention

a committed customer does not refer, find out why. If your referral productivity overall is weak, find out why. Never shrug it off. Dig into it.

Never forget this fact. No one is unable to refer. Every person has some relatives, at least

you are incompetent or at least negligent. You are failing. The only legitimate exception is when you deliberately choose not to make yours a referral-driven business. But if you would welcome re

Brand and Marketing Transformation at Visa Inc., said, “The purpose of a business is to create a custom‍

understand that after customers call us, they’re not going to be singing “Zippity Doo Dah,” but the reality is, our job is to make them happy, and if we don’t make them happy, they won’t, and they shouldn’t, come back!

download a plug-and-play worksheet to calculate your company’s attrition rate, loss referral rate, and estimated lost revenue at

evangelism is baked in. It is part and parcel of being a good Christian and a good church member. N

loss to 12%. In a professional practice, 12% is about as low as you can get because regardless of how great your service or how strong your relationship with patients, people still move away and still die.

Because of Money Math, I made yet another move away from the pack in business. I do not just think of myself as an entrepreneur. I also think of myself as an investor. By the time we’re through here, you will too!

retention and referrals director tasked with reducing attrition and boosting referrals? If your schedule got re-arranged to cough up ten hours a week, would you be more likely to invest in marketing, prospecting, and selling to get new customers or in marketing to retain and raise the value of existent customers? Truthful answers are revealing.

tell myself and my clients: You can’t keep 100%. But we should find any significant losses unacceptable. We should be hyperattentive to attrition versus retention. Here’s why.