T-Shirts and Suits: A Guide to the Business of Creativity

Successful creative enterprises integrate creativity and business.T-Shirts and Suits offers an approach which brings together bothcreative passion and business best practice.Written in an engaging and jargon-free style, the book offers inspiration andappropriate advice for all those involved in running or setting up a creative business.Marketing, intellectual property, finance, competition, leadership– and more – are included in this guide.Examples of best practice are illustrated in eleven ‘Ideas in Action’ sectionsfeaturing a range of creative businesses and organisations.