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Wouter Boon

Defining Creativity: The Art and Science of Great Ideas

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Many people will tell you that creativity is a somewhat obscure concept, indefinable even. This seems a little odd, however, seeing as creativity is all around us. We can find it in both the art we admire in a museum and the newest piece of technology about to change our lives. But creativity also resides in the mundane, everyday things. We all use our creativity, constantly. The reason why creativity is perceived as a concept that is hard to grasp is that we still haven't really figured out what happens in our brain when we invoke it. In fact, we can hardly invoke it on demand. But although it shows up quite randomly, creativity is essential; our entire world is built on it. Defining Creativity comprehensively explains what creativity is, from a biological, psychological and socio-cultural standpoint. At the same time, it makes for a concise and inspiring read that brings together everything there is to know about creativity.
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143 printed pages
Publication year
2014
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Quotes

  • 21D CHEE KAR KEIhas quoted4 years ago
    scientists generally agree that our universe was made out of something.
  • 21D CHEE KAR KEIhas quoted4 years ago
    The ability to bring something into existence
  • 21D CHEE KAR KEIhas quoted4 years ago
    form of an ‘aha’ moment.

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